How Did Democrats Lose Control of Digital Media?

In 2004, Howard Dean was the first presidential candidate to harness the internet to raise money from small donors for a presidential campaign.

In 2008, Barack Obama harnessed the “netroots” to piece together a winning coalition of voters to win the presidency.

In 2012, Obama utilized Facebook to dramatically increase turnout of young voters — against all odds — and win re-election.

Fast forward to 2024 and it seems like all the excitement about using digital media shifted to the Republicans.

There’s no doubt that Donald Trump’s use of podcasts and videos to attract low propensity voters helped him win a second term.

Tara Palmeri

, the proprietor of the excellent newsletter, The Red Letter, joined me to discuss this and other topics in a live conversation.

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